How Temporary Event Staffing Can Boost Your Holiday Activations
It's the holiday season, an opportunity for brands to shine, make people smile, and get everyone into the festive spirit! From glittering pop-up events to joyful campaigns that are difficult to erase from one's memory – brand activations are a great way to increase brand awareness and connect with the public.
But here's a question: What formula makes your holiday activation awesome? The answer? A top-notch team. If you can find the right people to join your team, your holiday events can become amazing, and your audience will talk about them even after the holidays.
The Holiday Staffing Challenge
During the holidays, people go out and shop more often and are generally more active than they were during the months prior. Deloitte has predicted, for this particular holiday season, the retail industry will grow its sales by 2.3% – 3.3%. This means it is a perfect time for activations. Nevertheless, this increase in activity can create a problem of how to get the right people, especially during the holiday season.
A survey by Indeed Flex revealed that:
70% of hiring managers have a hard time looking for temporary workers, and this results in activations being done with limited staffing. According to a recent study, 43% of managers use temporary staffing to deal with variations in the workload. In a survey, 80% of the hiring managers responded that they would like to have more access to pre-screened skilled workers.
Why Temporary Event Staffing Works
Temporary event staffing is a great solution for companies that want to organize successful activations, especially during the busy holiday time. Here's how organizations such as Encore Nationwide can help your brand stand out:
Access to Skilled Brand Ambassadors
Professionals who are proficient in engaging the target audience, conveying your message, and creating experiences that are congruent with your brand.
The Means to Respond to Your Team's Requirements
It is always quite hectic towards the end of the year, and it is rather impossible to know how it will end. Sometimes you are activating in several cities, and sometimes, you need more event staff than you usually do.
Expertise Across Activations
Services are provided for different events, like product sampling and in-store promotions, outdoor activations, and corporate events. This versatility ensures that no matter the event format, the right people are in place to make it a success.
Reducing the Hiring Burden
Time is a very valuable resource, and there are so many other tasks that require your attention during the holiday period, including interviewing and screening employees. Having an event staffing agency manage all aspects of staffing, alleviates this burden. Moreover, partnering with a staffing provider allows you to focus on strategy and execution while the staffing logistics are handled by experts.
Scalability and flexibility
Whether your campaign spans multiple cities or requires a sudden increase in staff, temporary event staffing enables you to adapt quickly and efficiently.
Consistency and professionalism
With strict screening processes in place, temporary staffing ensures you work with reliable professionals who represent your brand with integrity.
Make This Holiday Season Memorable
The holiday season offers a unique opportunity to create memorable brand experiences that leave a lasting impression on your audience. By leveraging temporary event staffing, you can overcome challenges and focus on delivering activations that truly resonate with the audience. With skilled professionals by your side, your brand can stand out during the busiest time of the year. Make your holiday activations unforgettable by ensuring you have the right team in place.
