Maximize Your EMS 2025 Experience

If you’re an event staffing coordinator, trade show marketer, or brand strategist or just want to learn more about experiential marketing, the Experiential Marketing Summit (EMS) 2025 is the must-attend event of the year. Taking place from April 14-16, this premier conference is where more than 1000 industry professionals gather to explore the future of experiential marketing, learn from top-tier brand executives, and network with peers who are shaping the event landscape. Whether you're an industry veteran or a newcomer looking to break into the field, EMS 2025 offers an unparalleled opportunity to learn from top brands like American Express, Microsoft, Sephora, Salesforce, PepsiCo, and DreamWorks. 

Here’s what you can expect and how you can maximize your time at this game-changing event.

Why Attend EMS 2025?

In a time of constantly changing consumer involvement, one must keep ahead of trends in experiential marketing. EMS is meant to enable brands, marketers, and adaptable, creative people flourish. By means of dynamic sessions, interactive seminars, and networking prospects, participants will acquire unique insights on future directions of experiential marketing.

Key Reasons to Attend:

  • EMS has the largest brand-side speaking faculty, featuring marketing executives from top global companies.

  • Learn how major brands are using live events and trade shows to engage audiences in new ways.

  • Connect with experiential marketing leaders, partners, and peers.

  • Demo the latest event technology, services, and solutions to elevate brand experiences.

What to Look Forward To

Here are some of the event’s must-attend sessions and experiences:

Executive Forum: An Exclusive Workshop for Brand-Side Marketers

If you're a senior brand-side marketer, this closed-door seminar is where you need to be. This year’s focus will be on how meaningful brand experiences build customer trust and how to create event organizations that thrive in today’s market. With industry executives leading the discussion, this session provides exclusive insights and strategic direction to navigate the evolving landscape of experiential marketing. f you're looking for ways to elevate your brand activations and build stronger consumer relationships, this session will give you actionable strategies to implement immediately.

Get Spotted! Sustainability Challenge

EMS doesn’t just talk about experiential marketing—it lives it! At every lunch and happy hour in the Hall of Ideas, the EMS sustainability patrol will be on the lookout for eco-friendly actions. Whether you’re refilling a reusable water bottle, opting for vegetarian or vegan meals, or recycling materials, you might just get surprised with a cool prize. This real-time recognition for sustainable choices transforms a passive concept into an interactive and engaging experience, showing brands how they can integrate sustainability into their own initiatives. Attendees can take inspiration from this initiative and implement similar interactive engagement tactics in their own promotional event staffing efforts.

Ex Awards Gala and Hall of Fame Induction

The “Oscars of Experiential Marketing” is a must-attend event for anyone looking to celebrate excellence in the industry. The 2025 theme, “Vintage Vegas,” promises an unforgettable night of recognition and celebration, honoring the most innovative campaigns and individuals shaping the field. This high-energy event not only highlights the best in the industry but also provides a fantastic opportunity for networking with top leaders and professionals. Whether you’re involved in staffing for promotional tours or leading large-scale brand activations, learning from award-winning campaigns can inspire fresh strategies for future events.

Network, Learn, and Apply to Your Own Brand

EMS offers priceless insight into how successful brands carry out massive activations for those working in brand representative staffing. You can improve your own brand's live experiences by interacting with experts in experiential marketing and taking home their proven strategies. Inspiration abounds at EMS, whether your focus is on consumer engagement, event logistics, or sponsorship activations.

Your VIP Pass to EMS 2025 

We’re once again sponsoring EMS and will have a booth—so be sure to stop by and say hello! And here’s a little something extra: we have our own ‘Encore VIP code’ for 10% off! Sure, it’s only 10%… but hey, better than a sharp stick in the eye, right? Also, swing by our booth, and who knows? We might buy you a drink or even give you a glimpse into your future!

Don’t Miss Out on EMS 2025

Whether you specialize in trade show staffing, brand activations, or experiential marketing strategy, EMS 2025 is the ultimate event to stay ahead of industry trends. Don’t just witness the future of experiential marketing—be part of it. Secure your spot now and take your brand to the next level!

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