Boston Beer Co. Tours

Staff Provided:

• Tour Managers

• Brand Ambassadors

Objective:

Partner with the Boston Beer Company to activate highly targeted sampling events for Twisted Tea at on and off premise accounts nationwide.

Solution:

• Hired experienced tour staff after detailed driving checks

• Secured and trained local staff that embody the brand

• Complied with state regulations for alcohol sampling

• Purchased/leased tour vehicles and handled registration and insurance

• Assisted client with scheduling demos and securing permits

• Produced premiums as requested and managed inventory needs

Results:

• 9 years of partnership

• Executed 1,500+ events

• Distributed 435K samples

• Logged 175,000+ miles