The Economist Tour

Staff Provided:

• Event Managers

• Brand Ambassadors

Objective:

Provide diverse and outgoing staff to shape perception and drive sales for The Economist alongside a variety of concept-driven experiential vehicles.

Solution:

• Perform ongoing recruitment and extensive vetting for new staff

• Train and develop staff to ensure they can properly communicate campaign messaging and brand values

• Closely monitor staff performance to ensure individual sales targets and program goals are achieved

• Process payment every two weeks for all staff hours and commissions earned

Results:

• Active in NYC for 9 months a year with additional presence in Chicago and DC

• During our 3-year partnership we provided 5 staff per event for up 12 activations weekly